What we’re learning, week by week, working with 43 writers by hand. The newsletter ships every Friday—short, never more than one screen, no slop.
We pulled every post our 43 founding writers shipped to Substack Notes in the last 90 days and matched click-through against time-of-day, weekday, and topic cluster. The chart is not what we expected. Neither was the second-best slot.
What we shipped, what worked, what didn’t, and one prompt for your own writing—every Friday, in your inbox. Used by ~3,200 writers, growing weekly.
There are 18 social schedulers. None of them slice your essay. None of them know who reads what. Here’s why we started over.
~42% of posts on the top six platforms last quarter were AI-generated. Here’s how that’s changing what the algorithms surface—and what to do about it.
A 20-minute conversation with a climate essayist who fired her social calendar and started writing twice as much.
Median post on Daily.Dev gets 4× the time-on-page of an equivalent X thread. Here’s how to fit your essay to it.
How we modeled Cloud Pro vs. Desktop pricing, and why both editions exist instead of forcing a choice.
Six months of manual forum-scouting, in one essay. The patterns that became the agent.
The hook, the seed, the loop. The three structures we keep seeing in posts that pull readers back to long-form.
It’s a gradient-boosted model on a few hundred features. Here’s what’s in it, what isn’t, and where it still gets things wrong.
What shipped in May, what’s queued for June, and which suggestions from you turned into roadmap items.
Short. Useful. Never sold to anyone. One screen, every Friday, and a prompt for your own writing.